by admin | Jul 3, 2019 | Marketing You and Your Books, Writing and Publishing Process
The authors we work with are non-fiction specialists, and the majority of whom speak professionally or conduct training as part of their business. For them, books are part of their marketing collateral. In some cases they act as an extended business card, and for...
by admin | Jun 13, 2019 | Marketing You and Your Books
Is your generosity sending you broke because your friends and family don’t know what you do, or don’t appreciate the commercial value of your expertise? You know ‘stuff’, right? You’ve worked hard to get ahead, and now master of your own...
by admin | May 7, 2019 | Marketing You and Your Books, Writing and Publishing Process
For all parents who have been through that final stage of pregnancy and the birth of a child, you know that sometimes it’s a matter of things not always going to plan. Then finally, jubilation at the arrival of that new life, and the pain and anguish of the delivery...
by admin | Mar 18, 2019 | Marketing You and Your Books, Writing and Publishing Process
Over the weekend, I got busy with a colleague’s book and we worked out a strategy for her to rise up from number 1-gazillienth to being a Number 1 Best-Seller on Amazon. ‘Wow! That’s no mean feat,’ I hear you say. Well for those of you who are familiar...
by admin | Mar 14, 2019 | Marketing You and Your Books, Writing and Publishing Process
As an author not thinking about who your reader is, can be a major issue. This is not only Author-ship 101, it’s Marketing 101.Up until only a decade or so ago, in terms of author marketing, it was OK to focus on going wide … targeting the general market. For example...
