How to write case studies – even when they are sensitive ones
If you want to know how to write a case study even when the topic or situation is sensitive you can do this but sometimes you’ll need to change a few things. There’s some do’s and don’ts – so let’s explore these.
How to do a book launch
If you think you need a party to celebrate your book launch and invite all the media… you might want to think again. There’s a number of ways to launch your book and this episode explores many common FAQs about a book launch.
Who’s on Your Publishing Team?
Your Before During and After team is what you need to develop in readiness for your book to launch successfully. This is not a one-man or one-woman event – it takes a whole team and here’s what you need to know about who should be part of that team and why.
Are you ready for podcasting
You need to put some preparation into being your own podcaster or featuring on someone else’s show. – Here’s what you need to know and do.
When the Media Calls for Interviews
Getting ready to field those calls and being primed for the questions you want them to ask you is all part of being media trained.
Jules Brooke – Handle your own PR
There is a fundamental difference between getting good attention for your podcast and being a turnoff to journalists. Discover where to direct your media targeting and how to spin a good lure for real enquiry.
Privacy
Indie Experts Pty Ltd Privacy Policy If you join our online program, subscribe to our blogs, join our events, your name will be added to our database. But we promise not to share this, or abuse the privilege of having this. We'll only contact you when it's relevant...
Is Your Book Suited to Becoming an Online Program
You already created a book... that was a big job! Now you want to create an online program? Before you do that, have a listen to what Course Commander creator Jonathan Callinan has to say about the best ways to do this and the pitfalls and traps to avoid. How do...
Podcast Episode – Work to a Solid Writing Plan
How do you get from manuscript to published, so you can start marketing yourself as an expert? Join best selling author and manuscript development coach, Dixie Carlton, for this short message on how to ditch perfectionism as you're writing your manuscript, work to a...
Cat Coluccio – Using Facebook Groups to Promote Your Book
Building a great profile online is about engagement, connection, and visibility. Cat Coluccio has been working on her Facebook Group marketing for several years, and uses Groups in ways many authors may not have even thought about. She shares her secrets to having...
Ann Dettori Wilson – Working With Your Editing Team
Co-founder of Indie Experts, Ann Dettori Wilson has assisted in the production and publishing of more than 2500 books since 2008, and has developed some significant expertise through that extraordinary level of work. One of the most important things to get right with...
Louise Williams – Author head-shots and branding
Meet Louise Williams, photographer and branding specialist! How do you get ready for a photo session when you're an author? There's a special kind of preparation and forethought authors should consider doing when faced with the task of getting in front of a camera...
Lindsay Adams – Authors Who Speak Professionally
Author of the DNA of Relationships, Lindsay Adams OAM ,is also a Certified Speaking Professional, Global Speaking Fellow, and has 20+ years experience at the top end of the international professional speaking industry. Dixie sat down with him for a chat about the...
Tanya McQueen – Creating a Video for your Book
Does an author need to also know about video or can they just write what they want to communicate? Let's join the conversation with Tanya McQueen and Master Publishing Coach Dixie Carlton from Indie Experts to talk about the importance of not only creating a good...
David Stokes – Audio Books for Indie Experts
To Audio or not to Audio that is the question. Join the Indie Experts publishing team as we talk with founder of Author to Audio about what it takes to produce an audio version of your book. Dave answers critical questions about authors voicing their own books, how to...
Diana Thomson – Turning Your Book into Speeches
How do you expand your book into a high quality keynote or workshop presentation? Master publishing coach Dixie Carlton talks with best selling author of Anyone Can Speak with Confidence Diana Thomson, about going from public speaking to professional speaking about...
The Value of Credibility
The Value of Credibility as an Author Amazon is still one of the Holy Grails of lists to get your book on. It’s a massive credibility booster as an author because most readers do not know these strategies and the marketing efforts behind getting results. They assume...
Podcast Trailer
Welcome to Indie Experts - In Other Words - The Podcast for Trailblazers, Rebels, and Change-makers. Our authors are found in boardrooms, conference and TedX stages, championing change and inspiring fresh thinking. Industry experts with a mission, wisdom to share,...
What are your best publishing options?
In order to really understand your best options for your book, you need to know how these options work. Let’s explore traditional publishing or self publishing options. And then let’s look at how hybrid options work too.
Why You Need a Book Pitch
Beat the Isolation Blues & Get Writing Your Pitch! Part One: We hear it all the time – ‘I have a great book pitch, if only I had time…’ Well, the time is here. In fact, there has never been a more opportune time to get your book pitch on paper. There is this big...
Publishing 3.0 … here’s the lowdown!
I see a wonderful connection between what’s written and what’s spoken about – and both need to intersect beautifully if you’re working in Non-Fiction. Because unlike a work of fiction, where there are colourful characters and intrigue that might draw a reader in and turn them into a big fan seeking more, Non Fiction is often a one book event, but one that has a very long (commercial) tail if the content is extended well. And if you’re going to do anything in Publishing 3.0, quality of content, production, and marketing is absolutely critical.
How Author Support Can Make a Difference – starting with supporting each other
The authors we work with are non-fiction specialists, and the majority of whom speak professionally or conduct training as part of their business. For them, books are part of their marketing collateral. In some cases they act as an extended business card, and for others, a giveaway or product to sell. What ever reason you […]
The Value of Your Intellectual Property: Setting Better Boundaries
Do you value your time, your expertise, well enough to set boundaries around what you give away, even to friends and family? Here’s what you need to consider about this issue before your generosity sends you broke.
Publishing a Book is Like Having a Baby
For all parents who have been through that final stage of pregnancy and the birth of a child, you know that sometimes it’s a matter of things not always going to plan. Then finally, jubilation at the arrival of that new life, and the pain and anguish of the delivery...
The Importance of Amazon Best-Seller Status
The Importance of Amazon Best-Seller Status. Over the weekend, I got busy with a colleague’s book and we worked out a strategy for her to rise up from number 1-gazillienth to Number 1 Best Seller status on Amazon.
Common Mistakes Authors Make: Not thinking about who their readers are
Up until only a dozen or so years ago, in terms of author marketing it was OK to focus on going wide… who’s the general target market
Why Books are Like Babies
How to Get Good Social Proof
As an author, you need more than just your own press to tell the world how great you are, or worthwhile your books are. You need to gather indisputable evidence that you’re great at what you do, and that you have bona fide fans, or an ability to back up your claims. But how to […]
Common Mistakes Authors Make – Part 2: Transcribing Your Words
Common Mistakes Authors Make – Part 1: Overthinking Content
Writing a Series, and What to Write Next
Are You Writing One Book or Ten? I don’t know about you, but I constantly have ideas for books, blogs and articles racing through my head. Yes, it gets pretty darned busy in there at times. So prioritizing the potential output is sometimes the hardest part of the job. Here are a few things you […]
FAQs about Writing and Publishing Non-Fiction Books
I was talking with an old friend this week, who is one of the most knowledgeable retail marketing specialists I know. He’s written a number of books over the years, but his self publishing skills are by comparison, almost non-existent. Sometimes life’s like that – we know so much about what we do, but […]
Learning New Tricks in 2018
Book Stores and Online Stores – The Difference Down Under
Challenging the Writer Inside
I’m a very big fan of a great writer named Richard Webster, who is well known for his 2000 words a day story. In short, he visited the home of a famous author many years ago, and read on a plaque that this author was himself famous for a discipline of writing a minimum of […]
How Does Reading Help Improve Imagination?
Apart from gaining a lot of enjoyment, readers know how fulfilling it is to be transported into the imaginary world between the pages of a good work of fiction. Also, educators and brain scientists are aware of the importance of reading in the development of the brain and the imagination. In a study, neuroscientists in […]
What Are the Benefits of Free Writing And Its Process?
The RIGHT book at the RIGHT time, for the RIGHT readers…
Preparing Your Book for the Editing Phase
Writing in English – but what kind of English?
Why it’s not really just about ‘the book’
Before, During, and After your topic development – what you most need to think about: I was talking with someone today about what comes first – the chicken or the egg… ok… the book or the speaking topic! The issue is often a matter of priorities – and what you’re already doing. What have you already invested in, and how […]
The Importance of Book Reviews – Why and How
Another reason to write reviews is that it provides you an opportunity to improve your copywriting skills. Copywriting skills you might ask? Yes! Regardless of how they are published, authors are responsible for a huge portion of their own promotion.
How Authors Can Support Each Other Better
Authors I work with are Non-Fiction specialists, and most of them speak professionaly or do training as part of their regular work. For them, books are part of their marketing collateral, and in some cases act as an extended business card, and in others, a giveaway or product to sell. What ever reason anyone has […]
The Critical Need for a Marketing Plan
Six Easy Steps for Promoting Your Book From the Stage
I’ve just returned from Auckland, New Zealand, where I attended the extraordinary Global Speakers Summit of 2018. While there, I connected of course with a number of high profile speakers, authors, and several extremely talented Game Changers working in their particular areas of expertise, determinedly changing the world one speech, connection, or radical idea at […]
Creating Down-Time to Feed Your Creative Spirit Increases Your Creativity and Productivity
One of my favourite things to do over the holiday season is to turn everything off. No emails, phones, social media – nothing for a few days. It’s THE easiest time of the year to ‘detox’ from all work related things. And then… after a few days of lolling about in the sun (I live down […]
Cola or Champagne -Service Levels and What They Mean
I work in an industry where a lot of people put their hands up and say ‘Oh I can do that for you’, or ‘me too’. I’m talking about coaching – in any format, and regardless of speciality, there seems to always be someone waiting to offer their card, promote their services, and be ‘that […]
NaNoWriMo and a busy November
If you’re into various author and writing forums you’ll be aware of this looming thing tht happens every year now called NaNoWriMo… which basically stands for National Novel Writing Month. Its a global call to action for writers to pen a novel of 50,000 words within...
A Perfectionist’s Nightmare
“There are two kinds of people in this world… ” Well actually I think it’s more than that. Let’s go deeper – there are two kinds of AUTHORs in this world – perfectionists, and every one else! Authors who are perfectionists by nature, are always going to struggle with...
Video – the Final Frontier of Fear Based Marketing
“Aaaahhhhhh! No, I dont’ want to do video. I would not like it here or there… with green eggs and ham… or anywhere else… Sam i Am!” That’s the phrase that typically runs through my head when anyone says – You have to start doing video. I have avoided it like the...
It takes a whole village…
WHO IS ON YOUR TEAM? Writing a book is not a ‘one-man’ job, and if anyone tries to tell you differently, they are wrong. In fact, the ‘writing’ part is only a part of the process and even that is team effort. Now for anyone reading this so far and thinking, ‘Hold...
The Role of Your Pre-Launch Team
One of the things I keep going on about, and am often asked to explain further is the concept of having a great pre-launch team, or Beta Readers. WHO ARE THEY? Maybe friends, family, colleagues, or other writers. Maybe perfect strangers. But often the best people to...
Author Resources You Will Love
One thing that I’ve learned through nearly a decade of working in the book business, is that you can never have too much help to market your work. So I’m going to share with you some of my favorite author tools – and some of these are recently discovered....
The Forumula for Getting and Engaging With New Fans
I was asked this week to comment on the following email by the wife of a client, and so I’ve tried to simplify the response as best I can while ensuring the gist of the information is as clear as possible. You see there really is a formula for growing your database,...
Author’s Task Lists – Getting Through It All
I love that old saying – how do you eat an elephant… one bite at a time! But sometimes it just feels endless doesn’t it? I mean, the very nature of this industry – writing for a living – is one that takes time to develop. It doesn’t matter how much you think you’ve...
The Road to Retirement for Professional Experts
Here’s Why you can’t rely on having a job anymore! This is the age of freelancers and consultants and investing in becoming one might be your only option for a healthy retirement. I have two sons. One works for a very large corporate industry and it’s hard to imagine...
How Long Does it Take To Write a Good Book
How is it possible to write a book in one weekend? I’ve recently been hearing about publishing coaches who offer to help people write a book in only 48 hours. Intrigued I looked into this further and am surprised to find this really is a trend. However, having...
Key Words and Writing Descriptively
You wrote the book, and the back cover, and the marketing material, and even a great press release… and you’ve uploaded the book to Amazon, put some ads on AMS and Facebook, and then what happened… ? Nothing. Nada. Zip! So you sat down and cried – because all that hard work seems to have […]