Why You Need a Book Pitch
Beat the Isolation Blues & Get Writing Your Pitch! Part One: We hear it all the time – ‘I have a great book pitch, if only I had time…’ Well, the time is here. In fact, there has never been a more opportune time to get your book pitch on paper. There is this big...
Publishing 3.0 … here’s the lowdown!
I see a wonderful connection between what’s written and what’s spoken about – and both need to intersect beautifully if you’re working in Non-Fiction. Because unlike a work of fiction, where there are colourful characters and intrigue that might draw a reader in and turn them into a big fan seeking more, Non Fiction is often a one book event, but one that has a very long (commercial) tail if the content is extended well. And if you’re going to do anything in Publishing 3.0, quality of content, production, and marketing is absolutely critical.
How Authors Can Better Support Each Other
The Value of Your Intellectual Property: Setting Better Boundaries
Do you value your time, your expertise, well enough to set boundaries around what you give away, even to friends and family? Here’s what you need to consider about this issue before your generosity sends you broke.
Publishing a Book is Like Having a Baby
For all parents who have been through that final stage of pregnancy and the birth of a child, you know that sometimes it’s a matter of things not always going to plan. Then finally, jubilation at the arrival of that new life, and the pain and anguish of the delivery...
The Importance of Amazon Best-Seller Status
The Importance of Amazon Best-Seller Status. Over the weekend, I got busy with a colleague’s book and we worked out a strategy for her to rise up from number 1-gazillienth to Number 1 Best Seller status on Amazon.
Common Mistakes Authors Make: Not thinking about who their readers are
Up until only a dozen or so years ago, in terms of author marketing it was OK to focus on going wide… who’s the general target market
Why Books are Like Babies
How to Get Good Social Proof
Common Mistakes Authors Make – Part 2: Transcribing Your Words
Common Mistakes Authors Make – Part 1: Overthinking Content
Writing a Series, and What to Write Next
FAQs about Writing and Publishing Non-Fiction Books
Learning New Tricks in 2018
Book Stores and Online Stores – The Difference Down Under
Challenging the Writer Inside
How Does Reading Help Improve Imagination?
What Are the Benefits of Free Writing And Its Process?
The RIGHT book at the RIGHT time, for the RIGHT readers…
Preparing Your Book for the Editing Phase
Writing in English – but what kind of English?
Why it’s not really just about ‘the book’
The Importance of Book Reviews – Why and How
Another reason to write reviews is that it provides you an opportunity to improve your copywriting skills. Copywriting skills you might ask? Yes! Regardless of how they are published, authors are responsible for a huge portion of their own promotion.
How Authors Can Support Each Other Better
The Critical Need for a Marketing Plan
Six Easy Steps for Promoting Your Book From the Stage
Creating Down-Time to Feed Your Creative Spirit Increases Your Creativity and Productivity
Cola or Champagne -Service Levels and What They Mean
NaNoWriMo and a busy November
If you’re into various author and writing forums you’ll be aware of this looming thing tht happens every year now called NaNoWriMo… which basically stands for National Novel Writing Month. Its a global call to action for writers to pen a novel of 50,000 words within...
A Perfectionist’s Nightmare
“There are two kinds of people in this world… ” Well actually I think it’s more than that. Let’s go deeper – there are two kinds of AUTHORs in this world – perfectionists, and every one else! Authors who are perfectionists by nature, are always going to struggle with...
Video – the Final Frontier of Fear Based Marketing
“Aaaahhhhhh! No, I dont’ want to do video. I would not like it here or there… with green eggs and ham… or anywhere else… Sam i Am!” That’s the phrase that typically runs through my head when anyone says – You have to start doing video. I have avoided it like the...
It takes a whole village…
WHO IS ON YOUR TEAM? Writing a book is not a ‘one-man’ job, and if anyone tries to tell you differently, they are wrong. In fact, the ‘writing’ part is only a part of the process and even that is team effort. Now for anyone reading this so far and thinking, ‘Hold...
The Role of Your Pre-Launch Team
One of the things I keep going on about, and am often asked to explain further is the concept of having a great pre-launch team, or Beta Readers. WHO ARE THEY? Maybe friends, family, colleagues, or other writers. Maybe perfect strangers. But often the best people to...
Author Resources You Will Love
One thing that I’ve learned through nearly a decade of working in the book business, is that you can never have too much help to market your work. So I’m going to share with you some of my favorite author tools – and some of these are recently discovered....
The Forumula for Getting and Engaging With New Fans
I was asked this week to comment on the following email by the wife of a client, and so I’ve tried to simplify the response as best I can while ensuring the gist of the information is as clear as possible. You see there really is a formula for growing your database,...
Author’s Task Lists – Getting Through It All
I love that old saying – how do you eat an elephant… one bite at a time! But sometimes it just feels endless doesn’t it? I mean, the very nature of this industry – writing for a living – is one that takes time to develop. It doesn’t matter how much you think you’ve...
The Road to Retirement for Professional Experts
Here’s Why you can’t rely on having a job anymore! This is the age of freelancers and consultants and investing in becoming one might be your only option for a healthy retirement. I have two sons. One works for a very large corporate industry and it’s hard to imagine...
How Long Does it Take To Write a Good Book
How is it possible to write a book in one weekend? I’ve recently been hearing about publishing coaches who offer to help people write a book in only 48 hours. Intrigued I looked into this further and am surprised to find this really is a trend. However, having...
