David Standard, Paradise Rescued
Did you hear the one about the Englishman, living in Australia, who accidentally created an organic boutique vineyard in the South of France and started selling wine to the USA? David Stannard is that man – and his unique and intriguing story is told over several books that Dixie Maria Carlton has helped him to write, produce, publish and use to extend his career direction as ‘the vision guy’.
Paradise Rescued: From Cabbage Patch to Cabernet Franc was released in 2014, followed by It’s Not About the Dirt in 2016. In 2016 David was awarded an International Silver Stevie Award for Marketing (<$5M budget) against Telcos who were spending millions on marketing, while David’s budget was a mere fraction of that. But utilising his books as the leading marketing tool for an international specialist winery was something the judges found to be totally unique, and a powerful way of sharing a brand and message. In 2017, David’s third book, Essential Wine Tips for Newbie Connoisseurs, was released. David’s fourth book, The Power of a Vision is due to launch in July 2019.
David also now speaks around Australia about his story, and his message about the power of having a vision that can be shared pictorially with any dynamic and engaged team, in any sized company. Learn more about David Stannard here.
Jo Hassan, Full Circle
Jo wanted to write a book about her wonderful PEPP program but ended up starting with the story behind what went into developing it first. As Ms Pinkwise, she has created a book and an entire brand supporting her work as a speaker and author, sharing the importance of taking care of oneself in any leadership role with CEOs and entrepreneurs .
Her book Full Circle was created, with Dixie supporting her throughout the strategy, planning, writing, and the production phases, hand-holding all the way. From there, Dixie ensured that Jo launched strongly on Amazon – becoming a ‘HOT New Listing’, and then a ‘NUMBER ONE Best Seller’ – Jo remained on the top 20 across several categories for several months, giving her brand a solid boost, and assisting her greatly in securing more recognition and work for her programs and as a speaker.
‘From the seed of an idea, to #1 on Amazon in under 6 months. I can’t fault Dixie’s process, because I would have had no idea where to start!’ Jo Hassan, best-selling author of Full Circle
“We could not have achieved this without your help and guidance. Your writing planning process was incredibly helpful.” Bill and Nancy Blaikie
More Case Studies and Examples of the Work We Do for Authors.
For a variety of reasons, we can’t always write up about the titles of the books we do – this is after all a complex industry sometimes. But we’re happy to link you to specific case study clients for verification of any of these if requested.
The examples shared here are mostly snippets of authors’ journeys so that you can get a better understanding of what your own journey might be like.
Unpacking 80,000 Words into TWO Books…
Andrew came to us with 80,000 words written of a book that was somewhat confused over the target reader. In many ways it was for the ‘end user’ consumer of his specialist services, and in many ways it was also just as targeted towards the licensees he was developing and training within a very large specialist industry. We got around a table, cranked up the whiteboard, and came up with a deconstructed version of his book – that ended up as two books – each similar but quite separate. This makes them both much easier to market, and will be easier to get reviews and marketing/pr opportunities for.
The best part, is that Andrew’s writing has been honed to a much higher level that is seeing both books develop into being significantly better versions of the one he started with.
Sometimes you have to start with the plan BEFORE you start to write.
Not the Book She Thought She’d Start With…
Pamela came to me wanting to write a book about the program she had developed and spend a great deal of time and money on so far. She felt a book would be ideal as a means of promoting her expertise as a coach.
We discussed it all at length and concluded that the best book to write was not actually her ‘business book’, but the one behind why she was so passionate about her particular specialist work as a business coach.
She did that, and we created a book she was able to build a brand around that helped her to connect more empathetically with clients – because they understood her own values and motivation better. And her book has consistently remained in the top ranks on Amazon since early 2018.
Starting Over But Making the Book Better…
Some books start as one thing and end up as something completely different. For example, Yvonne came to me wanting to get help to promote her book, but ended up with a bit of a re-write, once her market was clearly identified and she could see the value in phrasing her content in a way that made it more like she was having a conversation with friends than a ‘lecture’ type book with lots of tools and resources. Again – unpacking some of what someone starts with can be challenging – which is why it’s so much easier to start with a good plan and direction from the beginning.
Re-dressing the Books Inside and Outside… Then Re-launching Them…
Bob came with several books in hand which were underperforming – it turned out each was very un-user friendly on Amazon and in a couple of cases needed to be completely re-formatted, new images created and inset, due to the sheer size they made the book – and from there we ended up redesigning the covers on the entire set of books. This makes them all much easier to promote as a ‘set’. If a reader likes one book by an author they will often easily become fans of their other books.
Getting Better Outcomes…
Jennifer had written one book, and published it with a large well known indie publishing company tied up with a traditional publishing company. She didn’t feel they had done a great job of it, and wanted to do another book. Jennifer is a brilliant writer, but was uncertain of her abilities, and also a little jaded by the previous company. Her story, a mega sized memoir, had to be edited, designed, formatted, and reviewed before publishing, and the earlier book needed some revitalising too. We also took care of her website, social media, and Amazon launch and we’re currently talking with a leading PR agent in the USA about her book.