by admin | Jun 13, 2019 | Marketing You and Your Books
Is your generosity sending you broke because your friends and family don’t know what you do, or don’t appreciate the commercial value of your expertise? You know ‘stuff’, right? You’ve worked hard to get ahead, and now master of your own...
by admin | May 7, 2019 | Marketing You and Your Books, Writing and Publishing Process
For all parents who have been through that final stage of pregnancy and the birth of a child, you know that sometimes it’s a matter of things not always going to plan. Then finally, jubilation at the arrival of that new life, and the pain and anguish of the delivery...
by admin | Mar 18, 2019 | Marketing You and Your Books, Writing and Publishing Process
Over the weekend, I got busy with a colleague’s book and we worked out a strategy for her to rise up from number 1-gazillienth to being a Number 1 Best-Seller on Amazon. ‘Wow! That’s no mean feat,’ I hear you say. Well for those of you who are familiar...
by admin | Mar 14, 2019 | Marketing You and Your Books, Writing and Publishing Process
As an author not thinking about who your reader is, can be a major issue. This is not only Author-ship 101, it’s Marketing 101.Up until only a decade or so ago, in terms of author marketing, it was OK to focus on going wide … targeting the general market. For example...
by admin | Mar 13, 2019 | Marketing You and Your Books, Writing and Publishing Process
WHY BOOKS ARE LIKE BABIES …I’ve often drawn a comparison to writing books as being like having a baby – you have no idea what it’s going to look like; whether you’ll end up going through the whole nine months and then under or over time at the end, or if the birthing...
by admin | Mar 12, 2019 | Marketing You and Your Books, Writing and Publishing Process
As an author, you need more than just your own press to tell the world how great you are, or worthwhile your books are. You need to gather indisputable evidence that you’re great at what you do, and that you have bona fide fans, or an ability to back up your claims....
