The authors we work with are non-fiction specialists, and the majority of whom speak professionally or conduct training as part of their business. For them, books are part of their marketing collateral. In some cases they act as an extended business card, and for others, a giveaway or product to sell. What ever reason you have for writing a book, it’s essential to know that we as authors can better support each other. It’s easy for us to help ourselves by helping each other achieve higher levels of success as authors.
Here’s how we can do this:
- If you are part of a mastermind group or belong to a support group or association, ask the other members to forward Tweets, and Facebook and Instagram posts about your book – not just once, but two or three times.
- Ask them to be part of your reviewer’s group.
- Ask them to share news about new book releases with their contacts – get the momentum building up.
- Ask them to please go into your Amazon listings, and buy, review and post ratings on your books.
- And do the same for other authors in your network.
You may have to ask several times, but if we all get into the habit of doing this for each other, we can achieve great things.
These are the basic things we can do for each other, but there’s more.
If you are a professional speaker:
Last week I was sitting in the audience supporting one of my authors. A few people in the room knew I might be there for that reason, so I was not the ideal person to throw questions from the floor. I turned to the person next to me and asked him to ask the author, ‘How can I get a copy of your book again?’ The question gave the author a perfect opening at the end of his presentation to remind the audience of the link for the Amazon listing. Of course; this was written out as an easy-to-remember URL using TinyURLs. Without that easy question to remind the audience to get the book while it was FREE for 24 hours, the chance may have slipped by. As it turned out, the extra prompting and being ready with an easy-to-remember URL helped that book to climb to number one on Amazon overnight.
We can also do things like, have someone in the audience mention the book in a question – for example:
Prime someone to ask something like: ‘I read in your book that you advocate for “daily blogging”/“hugging trees” (or whatever your subject is – but make it something intriguing) and I wonder if you can expand on that in relation to “popularity on social media/mental health” (or whatever…)’.
Create an exciting piece of content that you know will interest the audience about your book. Raising this as a question in your presentation will help build dialogue around the subject. It sounds contrived, and yes, it is, but if you can get people helping to create interest in your books at your presentations, it will help to generate sales or downloads.
Have two or three people in the convention walk about with copies of your book under their arms. Encourage them to talk about you and your book to people that they meet. Creating a two- or three-day free download opportunity for your Kindle version is also ideal in supporting this strategy. Arm your advocates with what they need to help you. Educate them about your needs ahead of time.
Doing this allows you to use the resources available to you, including people in your network, helping to create a buzz about your books.
For most of us, especially in Australia, promoting our books can feel pushy and is not second nature, but having this support can be crucial to your success. Go out there and identify some good advocates and reviewers, and encourage them to help you. And do the same for all the other authors you know. Let’s all rise up and support each other as authors.