Over the weekend, I got busy with a colleague’s book and we worked out a strategy for her to rise up from number 1-gazillienth to being a Number 1 Best-Seller on Amazon. ‘Wow! That’s no mean feat,’ I hear you say. Well for those of you who are familiar with the Amazon beast, you know that it does take a bit of taming. Some serious thought went into this project – not least due to the fact that the book has been out for a couple of years already, so we’d missed the magic 90-day window.
Now, the fact that I have days on end where I live and breathe Amazon, books, and all things relative to listing and ranking on Amazon, should not muddy the waters here. Even for someone like me, getting to the actual number-1 position – and getting the coveted Best Seller badge added to the listing was more than I had hoped for – a solid top 10 would have been a great achievement. But we pulled our best out of the hat and got there. Yay.
Now – while this may sound like a big old Braggidocious Me session – the reason I’m writing about the Amazon Best Seller thing is this:
- It does count.
- There is a strategy behind achieving this kind of outcome.
- And it matters – a lot.
The value of credibility
You see, Amazon is still one of the holy grails of lists to get your book on. It’s a massive credibility booster as an author because most readers do not know these strategies and the marketing efforts behind getting results. They assume that this means the book is stupendously successful and therefore the author must ‘really know her/his stuff’ to have sold so many books and have so many reviews. And to some degree they are right. The really crappy books don’t tend to get there at all or stay at the top for long. And there are a lot of crappy books out there. This again all comes back to what you want to have happen when you write a book – why are you doing this?
If credibility is not one of your top three reasons, then back up and have a rethink. Are you wasting your own time and that of your readers? Because credibility will be what ensures your book is of quality, gets a fair amount of attention and marketing, and earns you rewards in the form of work/career opportunity, higher fees, and maybe even awards and money.
So how do you get your book to the top of the credibility charts?
For starters, ensure that your Amazon listings and profile, bio, and reviews are easy to see, well written, and actually promote both you and your book(s). That includes paying attention to your descriptions, having a good looking profile page, and some reviews.
There’s more – lots more. But getting these parts right is very important. Did you know that Amazon is second only to Google for searching for information about just about anything? Particularly anyone. So if you’re trying to be taken seriously about what you do, please ensure you pay attention to the importance of how great you appear on Amazon.
And THIS is a GREAT looking profile for Ann Dettori Wilson today!
Pssst – you can click on the image to get to the Amazon listing – and I highly recommend the book if you’re thinking about writing one yourself.
If you are an author, want to be one, or have a book on Amazon that is not working hard for you – get in touch with Dixie today.