Beat the Isolation Blues & Get Writing Your Pitch!
We hear it all the time – ‘I have a great book pitch, if only I had time…’ Well, the time is here. In fact, there has never been a more opportune time to get your book pitch on paper. There is this big idea out there that we all need to leave COVID-19-isolation better than we entered – we should be fitter, smarter, banana-bread making experts by the pandemic’s end.
Writing a pitch may sound like a waste of time – wouldn’t it be easier just to start writing? The answer is no, don’t start until you are clear on a few points, and a pitch will help you confirm your thinking about content. From the pitch comes the ability to develop your book plan. But first, writing a book pitch is all about nailing your ‘why’. It is vital for clarifying that one important question – why does this book need to be written?
The pitch is about giving you the confidence to begin writing and know what you are writing will actually add value for your readers. In essence, the pitch forces you to discern whether your idea should be turned into more or if it is unfortunately just a pipe dream.
A pitch isn’t sparkly. It’s a frill-free document that should answer these points.
Pop your working title down – don’t love it? Don’t worry! A working title is a starting point to be played with and tested. A tag line is a great idea too.
Define your target market
Define your target market in three to four paragraphs. This means no surface scraping. You must fully know your target market to know what they will want to read. What does your ideal reader look like, where do they shop, what kind of holidays do they take, age, social styles. Okay, you don’t need their shoe size but you get the general idea right?
What is the central question that your book is going to answer?
There is little point in writing a book about what you think is needed. Instead, ask yourself what are the questions your readers are asking? What keeps them awake at night?
How have you tested your central question with your target market?
This one is an important step for tapping into what your target market wants. Whether surveys, interviews or networking groups, you need to get out there and stress test your central question with the target market.
About this book.
In four to five paragraphs, clearly define what this book will be about.
What makes this book unique?
Do your research and read your competitor’s books, blog posts and any other written material. This isn’t cheating, it is valuable research and will give you a clear indication if there is something missing from the market.
What problems will your book be solving?
Simple. What problems will your book solve?
What is the ultimate benefit to the reader?
What is the reader getting out of reading this book? What is the benefit for them giving up their time to read your book?
There are more questions you need to ask – but these first ones are critical to your pre-planning preparation. There is no point in starting a book project without clarity on all these points.
If you take some time right now to think about your answers then download the pitch template with all 14 questions HERE then start planning your contents.